Do you know your way around abbreviations? Do you use them regularly? Do you avoid using them? Can you quickly name what do B2B, SME, KAM, LEAD, E-COMMERS, EDI, CRM, CBA, FCR, EFT and others have in common? They represent abbreviations for us as well. Behind them, however, we see a business customer with their key needs. Business customers represent a specific market segment. Business customers require an individual approach already in the initial phase of contact creation by our clients’ commercial agents. Business customers primarily require fast response to any demand.